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Gullak - UIX Design
Gullak - UIX Design
Gullak - UIX Design
Gullak - UIX Design
Gullak - UIX Design
Gullak - UIX Design
The app empowers users to achieve financial goals through healthy spending habits. This design proved financial apps can do more than enable purchases. We took a unique approach, creating a "financial mom" to stop overspending. Our team won IIT Delhi's design challenge for a financial app targeting young adults. This concept won among 100 teams by focusing on saving over ease of payment.
The app empowers users to achieve financial goals through healthy spending habits. This design proved financial apps can do more than enable purchases. We took a unique approach, creating a "financial mom" to stop overspending. Our team won IIT Delhi's design challenge for a financial app targeting young adults. This concept won among 100 teams by focusing on saving over ease of payment.
The app empowers users to achieve financial goals through healthy spending habits. This design proved financial apps can do more than enable purchases. We took a unique approach, creating a "financial mom" to stop overspending. Our team won IIT Delhi's design challenge for a financial app targeting young adults. This concept won among 100 teams by focusing on saving over ease of payment.
The app empowers users to achieve financial goals through healthy spending habits. This design proved financial apps can do more than enable purchases. We took a unique approach, creating a "financial mom" to stop overspending. Our team won IIT Delhi's design challenge for a financial app targeting young adults. This concept won among 100 teams by focusing on saving over ease of payment.
The app empowers users to achieve financial goals through healthy spending habits. This design proved financial apps can do more than enable purchases. We took a unique approach, creating a "financial mom" to stop overspending. Our team won IIT Delhi's design challenge for a financial app targeting young adults. This concept won among 100 teams by focusing on saving over ease of payment.
The app empowers users to achieve financial goals through healthy spending habits. This design proved financial apps can do more than enable purchases. We took a unique approach, creating a "financial mom" to stop overspending. Our team won IIT Delhi's design challenge for a financial app targeting young adults. This concept won among 100 teams by focusing on saving over ease of payment.
First Prize
First Prize
First Prize
Build UI IIT Delhi
IIT Delhi
IIT Delhi
First Prize
Build UI IIT Delhi
Remember when you were a kid and wanted something like an extra toy that might not have been the best choice, but your parents did not buy that for you? They instead bought you something else more useful.
Remember when you were a kid and wanted something like an extra toy that might not have been the best choice, but your parents did not buy that for you? They instead bought you something else more useful.
Remember when you were a kid and wanted something like an extra toy that might not have been the best choice, but your parents did not buy that for you? They instead bought you something else more useful.
Remember when you were a kid and wanted something like an extra toy that might not have been the best choice, but your parents did not buy that for you? They instead bought you something else more useful.
Problem
Problem
Design an app for the financial management for young adults.
Design an app for the financial management for young adults.
Solution
Solution
Gullak is a payment app that does not let you pay. It is your financial mom that stops you from overspending and helps you save and achieve your financial and materialistic goals.
Gullak is a payment app that does not let you pay. It is your financial mom that stops you from overspending and helps you save and achieve your financial and materialistic goals.
Goals to achieve
Goals to achieve
1
Prevent Overspending
Overspending in young adults is common, and it often leads to financial instability and debt and hampers long-term and short-term financial goals, affecting their overall well-being.
1
Prevent Overspending
Overspending in young adults is common, and it often leads to financial instability and debt and hampers long-term and short-term financial goals, affecting their overall well-being.
1
Prevent Overspending
Overspending in young adults is common, and it often leads to financial instability and debt and hampers long-term and short-term financial goals, affecting their overall well-being.
2
Build Saving Habits
Saving money is a challenge for many. The ease of digital transactions enables impulsive spending, making it challenging for individuals to develop strong saving habits.
2
Build Saving Habits
Saving money is a challenge for many. The ease of digital transactions enables impulsive spending, making it challenging for individuals to develop strong saving habits.
2
Build Saving Habits
Saving money is a challenge for many. The ease of digital transactions enables impulsive spending, making it challenging for individuals to develop strong saving habits.
3
Financial Literacy
Despite free and accessible financial knowledge resources, financial education remains a challenge. The scarcity of time and motivation impedes individuals from effectively utilizing available resources to enhance their financial literacy.
3
Financial Literacy
Despite free and accessible financial knowledge resources, financial education remains a challenge. The scarcity of time and motivation impedes individuals from effectively utilizing available resources to enhance their financial literacy.
3
Financial Literacy
Despite free and accessible financial knowledge resources, financial education remains a challenge. The scarcity of time and motivation impedes individuals from effectively utilizing available resources to enhance their financial literacy.
Mom Preventing Overspending
Mom Preventing Overspending
1
Mom Deciding
The app tracks the user's spending behavior, monthly budget, goals, etc, to decide if the purchase is essential. If it's not, it shows a prompt on the payment screen.
1
Mom Deciding
The app tracks the user's spending behavior, monthly budget, goals, etc, to decide if the purchase is essential. If it's not, it shows a prompt on the payment screen.
1
Mom Deciding
The app tracks the user's spending behavior, monthly budget, goals, etc, to decide if the purchase is essential. If it's not, it shows a prompt on the payment screen.
2
The Mom Prompts
The mom prompts allow the user to reconsider their purchase decision. The prompts are unique and customized, generated based on user data such as payment history and set goals. A prompt is the last call before making the payment.
2
The Mom Prompts
The mom prompts allow the user to reconsider their purchase decision. The prompts are unique and customized, generated based on user data such as payment history and set goals. A prompt is the last call before making the payment.
2
The Mom Prompts
The mom prompts allow the user to reconsider their purchase decision. The prompts are unique and customized, generated based on user data such as payment history and set goals. A prompt is the last call before making the payment.
Saving Goals
Saving Goals
1
Set the Pace
In the app, you can set goals. These goals also become the basis for personalized prompts created by the app.
1
Set the Pace
In the app, you can set goals. These goals also become the basis for personalized prompts created by the app.
1
Set the Pace
In the app, you can set goals. These goals also become the basis for personalized prompts created by the app.
2
Will Help You Keep Running
If the user decides not to make the payment after seeing the mom prompt, they will get the option to save that money to reach a particular goal.
2
Will Help You Keep Running
If the user decides not to make the payment after seeing the mom prompt, they will get the option to save that money to reach a particular goal.
2
Will Help You Keep Running
If the user decides not to make the payment after seeing the mom prompt, they will get the option to save that money to reach a particular goal.
Parents Make You Study
Parents Make You Study
1
Intrinsically Motivate to Learn
Triggering the hindsight effect leads people to a sense of regret or the belief that they should have known better at the time. This will serve as a motivation for them to educate themselves for the future.
1
Intrinsically Motivate to Learn
Triggering the hindsight effect leads people to a sense of regret or the belief that they should have known better at the time. This will serve as a motivation for them to educate themselves for the future.
1
Intrinsically Motivate to Learn
Triggering the hindsight effect leads people to a sense of regret or the belief that they should have known better at the time. This will serve as a motivation for them to educate themselves for the future.
Duration
Time
8 Hours
Phases
Define, Ideate, Design
Team
My Role
Analyse, Ideate, Design
Team Members
Akshat Agarwal, Priyam Shrivastava, Rahul Dobhal
Tools
Tools
Figma
Conclusion
All the psychological intricacies of the solution make it a desirable solution. For this project, we straight up went into the desirability of the solution during the ideation phase; we initially did not even think about the feasibility and viability of the solution but ended up creating something that checks all three.
